Our Story

In the heart of India’s vibrant textile industry, two second-generation entrepreneurs, Akram and Shayan, have joined forces to create a fashion brand that seamlessly blends traditional craftsmanship with contemporary style. Their venture, aptly named Showstopper, is poised to redefine the Indian fashion landscape, offering a unique collection of clothing that exudes elegance, sophistication, and a touch of timeless charm.

In the aftermath of the COVID-19 pandemic, the fashion industry has witnessed a significant shift in consumer behavior and demand patterns. Ethnic wear, a staple in Indian wardrobes, has experienced supply chain disruptions due to rising costs and a cautious approach by retailers. Showstopper emerges as a beacon of hope that aims to solve the challenge in this category. The unique business model aims to bridge the gap from manufacturing in-house under controlled parameters to the consumer’s doorstep. The brand’s commitment to quality remains unwavering, sourcing high-quality fabrics, teaming with fashion designers, and engaging traditional skilled artisans to create exquisite pieces that embody the essence of Indian craftsmanship.

Akram, a Bachelor of Commerce armed with a decade-long experience in apparel manufacturing, brings a wealth of expertise in design and production. His expertise extends to encompass the management of complex infrastructures and the supervision of skilled artisans.

Shayan, an MBA in marketing, spearheads the brand’s marketing and branding strategies. His keen understanding of consumer behavior and his ability to connect with the target audience have been instrumental in shaping Showstopper’s unique identity and positioning it as a brand that resonates with modern Indian women.

In July 2023, Showstopper’s online store, www.showstopper.co.in, was officially registered, marking the beginning of the brand’s journey. The website is set to go live in December 2023, and the brand is poised to make a grand entrance into the world of Indian fashion.

As Showstopper embarks on its journey, it carries with it the promise of redefining Indian fashion, showcasing the beauty of tradition while embracing the dynamism of contemporary fashion.